by Jason Myers
For any business owner, being successful with one’s company is hard work. Being able to connect with clientele is a business’ most important aspect, and the right kind of connection will keep clients returning for more, particularly if they like both the services and products on offer. Good business signs are a vital part of making a good first impression.
There are different types of signs that can be used to market a company in a particular way. This is quite likely the first chance an individual is getting to become familiar with the company name and key information, so it’s important that the relevant features are on the sign to secure the connection with the potential client. A sign is also a means of round-the-clock marketing for the company, so making a good first impression counts.
You can use a ground-mounted sign, a building-mounted one, or even both. A sign mounted on the building is usually bigger and put right above the entrance to your place of business. Mounting a sign on the ground must be done strategically, so putting it on the pavement close to the road where drivers and pedestrians have an easy view of it is best.
The look of the sign can vary in a number of ways in order to best benefit the company. Bright colors, lights or a flashing sign will undoubtedly get someone’s attention; however, this type of sign will not work for all businesses, particularly those who cater to a luxury client. Choosing the suitable style of sign is tantamount to the company’s brand image.
The information you include on your company’s sign needs to be concise and relevant. Remember that you will be targeting those who are passing in a brief space of time, therefore you need to give them information they can store and process quickly. Send the right company message by including a logo as well as any keywords that speak to your company’s image, products or services. You may have a tag line that you wish to include instead of key words. Also, relevant contact information should be on there.
Important features of any company sign are text, font and colors used. A sign should not be too crowded with many different font styles or sizes, as well as too many colors, unless they are conducive to the brand image. Text should be easy to read from afar and clearly spaced. Professionalism is key.
You can make use of other types of sign to market your company to an audience outside of target. This could bring you new customers that you previously did not have access to. Vehicle signs are a good way to get the word out about your brand in a number of different locations. You could also use banners, which are great for seasonal advertising in high traffic areas, or to do the occasional promotion.
A company sign is a cost-effective way to continue to remain relevant to customers both old and new. It is not as expensive as advertising on TV or radio and offers 24/7 marketing for a company. Furthermore, studies have shown that people are more likely to become customers if they are already familiar with the business name.
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