by Debra Turner
Huge outdoor innovative advertising designs remain difficult to miss since they grab attention from distances. Billboards take top position as most common forms of outdoor advertising. Often prominently located and huge, brands and marketing agencies come up with new and innovative methods for grabbing target audience attention and imagination. However, various managers and entrepreneurs wonder if these ads have real effectiveness. They also wonder if they give real returns on investments.
Making an investment in advertising constitutes a critical component of a successful business. As such, an owner should seek knowledge about effectiveness of expenditure on these outdoor marketing ads. Several studies show most Americans commute for twenty hours per week. They do this as either passengers or drivers in either short or long commuter journeys. This time grants them chances to notice their surroundings including displays of interesting adverts.
Some Americans, particularly those taking longer commutes, spend larger portions of their time awake in cars. This is in comparison to those people that time spent watching television, listening to radio or reading magazines. These all constitute avenues that provide opportunities for competing for advertising for prospective customers. Exploiting such hours spent by prospective customers in automobiles is a good idea should marketers have strategic and clever advertisements in mind.
Studies further reveal billboard promotions are very effective in snaring clients. One study shows seventy-one percent of Americans take look at messages appearing on roadside billboard while passing by. Many admit to learning about interesting events or discovering restaurants they patronized later from them. Another large chunk reported of talking later regarding funny advertisements they encountered on a road during their journeys. Smaller respondent percentages tuned to shows because of billboard ads or got phone numbers or website displayed upon one.
Making posters conspicuous to commuters passing by represent winning half of a big battle for clients. Marketers go for tricks that ensure potential customers undertake specific actions once they view these displays of commerce. Such actions preferably include patronizing specific businesses or making certain purchases of brands that appear on big outdoor panels.
Apparently, a percentage of seventy-two of Americans viewing billboard will end up going for shopping of a product or service they observe. Another percentage of sixty-eight shall make a shopping decision as they sit in an automobile. As such, it comes out clearly that this form of advertising gives marketers fantastic avenues of engaging impulsive commuters. Arbitron fronted studies show that a percentage of thirty-two driver portion will patronize a business whose ad rests on billboard per week. A half of this portion aver that they obtained directions to such businesses through outdoor ads.
Statistics assure marketers and entrepreneurs that billboard advertisements remain very effective marketing tools. However, there remains tasks of creating clever, engaging and strategic advertisements that really grab action taking potential client attention. Since commuters attention grabbing has already taken place, they require ads that these clients would remember on leaving their vehicles.
An advertisement has many facets on it. Included are colours, texts, pictures and fonts. These may be too overwhelming for most drivers. Therefore, a successful advert should be clever and simple to draw attention immediately. Businesses need ensuring prominent and clear visage that associate brand with an advertisement.
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